Through an analysis of Instagram’s features for businesses, the course outlines a comprehensive training course for acquiring the skills needed to pursue business goals using the Instagram platform.
Starting from the analysis of the macro environment and the competitive environment in which the enterprise moves, the brand distinctiveness is defined through a careful process of target audience analysis, construction of Canvas to identify buyer personas, formulation of brand identity and choice of tone of voice.
The course ends with an overview of metrics, appropriate for each stage of the funnel, illustrating their distinctions and how to calculate them for a check on the results and return on investment on the Instagram platform. The course is designed for influencers, freelancers, entrepreneurs, social media managers, and anyone who wants to pitch themselves to companies to help them grow and support them in the area of online marketing. The course helps all those curious about online marketing to make their way through it, learning how to manage Instagram to highlight your company or your customers. The course lends itself to different job outlets as it is cross-curricular.
The learner will acquire the skills necessary to independently manage a page on Instagram, gain awareness of the functions the platform offers.
He/she will learn to conduct market analysis, be able to identify the target audience, track their purchase path, and plan targeted actions for loyalty as well as manage a brand community while respecting the formal and informal rules of netiquette.
The course gives a comprehensive overview to those who wish to master Instagram in its version for Business purposes with particular reference to the following topics:
Why it is important for businesses to use Instagram
How to analyze competitors on digital channels
How to create the Buyer Persona – The tools to use
Know the sales funnel and the path to purchase
Define metrics and goals for each stage of the funnel
Digital Brand Positioning
Brand Personality
Tone of voice and editorial calendar
Community and ROI metrics No requirements. The course is aimed at anyone who wants to learn how to use Instagram for marketing purposes and understand the communication styles and peculiarities of this social platform. 100% online courses, take when you want
Tutor for the duration of the course
Video lessons available for 12 months
Issuance of Da Vinci Academy Certificate
